Purpose & Audience
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While I haven’t posted any comics, I have characters and stories created for a webcomic. Even so, I wanted to build up the world within Critically Trying by making a site focusing in on one supporting character and his shop.
This character, Lucien, runs the thieves guild in one of the towns, but his ‘legitimate’ front business is a spice and herbs shop. So, I created a site for this fictional
spice market.
This looks like a stylized online store, but in reality serves only as world-building for the Critically Trying webcomics, and nothing is actually for sale.
Before the comics are published, the audience would be limited to my friends involved with the characters and people who follow me on social media platforms, where they could find links for it. In time, once I have some actual webcomics to share, anyone who reads them could visit the site, since it’s a companion to the comics.
Target Audience
The immediate audience is the group of friends involved with the characters and stories of the webcomic. A wider audience would be webcomic readers and/or fans of comedic adventure stories.
Age range could be pretty wide, but may fall mostly within the mid-20s to mid-to-late-40s.
Testing Equipment
Testers were either sent a current link to the site to test on their own iPhones (which were screen-recorded during testing), or tested my my MacBook Pro while the screen was recording their actions and the camera filming their
face and voice.
Tests to run
I’m mostly focused on the overall usability of the site. There’s no actual shopping cart, and no forms, so
basic navigation and user flow is the goal. Legibility, due to font choice, font size, and color combinations also needs to be tested.